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Kia Ranked Highest in the Auto Industry

Kia Ranked Highest in the Auto Industry

Having transformed into an industry leader in design, quality and technology, Kia Motors reached historic new heights when J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S. last week.

Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Sorento, Rio and Cerato, all ranked in the top three of their respective categories.

“Ranked highest in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”

As Kia’s U.S. sales have consistently grown over the last four years to surpass the 600,000 annual unit mark, so too has the brand’s performance in J.D. Power’s Initial Quality Study. After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.

Now in its 30th year, the annual J.D. Power IQS analyses responses from vehicle owners in 26 segments.  IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.

In Fiji, Kia sales is also ranked amongst the top 3 brands in the new passenger vehicle segment and  is exclusively distributed by Kia Motors Fiji, a Tappoo Group Company.

“We are extremely delighted and overwhelmed with Kia’s endless achievements and accolades in the Auto industry over the recent years, and being ranked highest against the odds is just phenomenal”, said Tappoo Group CEO and Executive Director, Mr Madhu Tappoo. “We are honoured to represent Kia and its design lead and multi award winning vehicles in Fiji. Kia has been known as one of the ‘world’s fastest growing automotive brands’ and now being recognised as the best amongst the 33 automotive makes in the USA speaks a lot about the brand. Surely Kia has the powers to surprise”, said Mr Tappoo.

Kia’s hi-tech, design lead, award winning vehicles are available in Fiji from Kia Motors Fiji Showrooms located at the corner of Grantham Road and Carpenter Street, Garden City, Raiwai Suva, and on the Main Street in Nadi town.

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