The Fiji Consumer Council launched it’s Campaign for Broadband Nutrition Labeling at their Suva office with the intention of getting Internet Service Providers (ISP) to provide a broad disclosure statement when marketing or selling services to consumers.
The new campaign is aimed at assisting consumers to make informed decisions when comparing services provided by internet service providers. It is also aimed at policymakers to use is it as information standard for ISPs.
“We are calling on ISPs to give a standardized structure to consumers, in this campaign. This will help consumers make informed choices and decisions,” said Premila Kumar at the launch. The Chief Executive Officer of the Consumer Council adds consumers would be able to know the types of services ISPs are providing and the charges that come with it. “The truthful information is important,” said Premila.
She further adds the low literacy level of consumers on ISP have prompted the launch of the campaign. One of the problems raised by consumers were misleading advertisements especially when internet speeds were commonly mis-advertised.
The Broadband Disclosure Statement is a summary of essential information the ISPs should provide and consumers can demand. This include speed variation and reliability. They will also have to provide full disclosures on pricing. She added that this would enable consumers to also compare ISPs.
The campaign is one two major activities of phase two of the Council’s project on Consumers International’s (CI) Holding Broadband Provider’s Account.
By Paulini Curusara