THE USAID Global Development Lab in Washington D.C. has announced that a team from the Pacific has achieved placement as one of the top innovators in a global search by LAUNCH Food.
Pacific Island Food Revolution (PIFR) won a coveted place after they were chosen as one of the 11 top innovators after 300 submissions were made from 74 countries.
PIFR is the only innovation selected from the South Pacific region.
PIFR Elizabeth Powell who is a Fijian private and public sector development strategist and implementer said this is an incredible achievement.
“Having won such a top placement from such a powerful group such as LAUNCH Food is great and we badly needed this in our region of the Pacific,” Mrs Powell said.
Mrs Powell added that the Pacific region is like a canary of Non-Communicable Diseases which is a result of 100 odd years of colonization and poor food choice.
LAUNCH Food had initiated a global call for innovators, entrepreneurs, intrapreneurs with the potential l to elevate healthier choices, broaden access to nutritious food and ultimately improve health outcomes through food.
Mrs Powell said the quality of food in the Pacific region is highly nutritious.
“Our food is our culture and we can get people to change the way they think about their own food,” she said.
She added this initiative would take a whole society approach to be driven from the bottom up and with the help and assistance of LAUNCH Food, they can and they will take this innovation forward.
PIFR is a TV-led health education initiative tailored to audiences in the Pacific islands that includes multimedia and cross-sectoral wellness campaigns.